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Orchestrating Success
Richard C. Ling
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Description for Orchestrating Success
Hardcover. The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Series: Oliver Wight library. Num Pages: 176 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 231 x 162 x 17. Weight in Grams: 375.
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Product Details
Format
Hardback
Publication date
1989
Publisher
John Wiley and Sons Ltd United States
Number of pages
176
Condition
New
Series
Oliver Wight library
Number of Pages
176
Place of Publication
New York, United States
ISBN
9780471132271
SKU
V9780471132271
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Richard C. Ling
Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.
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