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Categories in Markets
Greta Hsu
€ 243.65
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Description for Categories in Markets
hardcover. Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time. Editor(s): Hsu, Greta; Kocak, Ozgecan; Negro, Giacomo. Series Editor(s): Lounsbury, Michael. Series: Research in the Sociology of Organizations. Num Pages: 416 pages, Illustrations. BIC Classification: KJU; KJV. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 39. Weight in Grams: 724.
Consumers, producers, critics, and other market agents rely on socially constructed categories like 'craft' beers, houseware 'collectibles', and 'thriller' films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories as given, researchers increasingly acknowledge that category emergence, development, and functioning represent key aspects of how markets work. Take, for example, the U.S. brewing industry, which has become segmented into mass versus specialty producers. Many beer lovers who appreciate the characteristics of a beer made by small, specialty breweries are not willing to buy an equivalent beer made by an integrated, major ... Read more
Consumers, producers, critics, and other market agents rely on socially constructed categories like 'craft' beers, houseware 'collectibles', and 'thriller' films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories as given, researchers increasingly acknowledge that category emergence, development, and functioning represent key aspects of how markets work. Take, for example, the U.S. brewing industry, which has become segmented into mass versus specialty producers. Many beer lovers who appreciate the characteristics of a beer made by small, specialty breweries are not willing to buy an equivalent beer made by an integrated, major ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
416
Condition
New
Series
Research in the Sociology of Organizations
Number of Pages
416
Place of Publication
Bingley, United Kingdom
ISBN
9780857245939
SKU
V9780857245939
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Greta Hsu
Gerald Berk - Sandy Bogaert - Christophe Boone - Glenn R. Carroll - Mi Feng - Francesca Guerra-Pearson - Michael T. Hannan - Greta Hsu - Paul Ingram - Michael Jensen - Steven Kahl - Soorjith Illickal Karthikeyan - Mark Thomas Kennedy - Young-Kyu Kim - Ozgecan Kocak - Balazs Kovacs - GaA"l Le Mens - Jade Lo - Michael ... Read more
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