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Description for Cool Search
Paperback. There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Num Pages: 248 pages, black & white illustrations. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational. Dimension: 233 x 167 x 20. Weight in Grams: 406.
There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.
But how can older companies with deeper vested interests and complex ... Read more
There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.
But how can older companies with deeper vested interests and complex ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
248
Condition
New
Number of Pages
256
Place of Publication
Oxford, United Kingdom
ISBN
9781841124308
SKU
V9781841124308
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jean Lammiman
Jean Lammiman is a human resource development specialist whose career has spanned roles as a practitioner, academic researcher and consultant. She was Training Director at the International Stock Exchange and Management Development Director at Grand Metropolitan during a period of intense organisational change. She is a Chartered Fellow of the Chartered Institute of Personnel and Development, Life Fellow of the ... Read more
Reviews for Cool Search
?? a stimulatingly original book that goes far beyond previous analyses of youth phenomena such as Generation X and Generation Y.? (Director, May 2004) ?? one of its strengths is its practicality.? (Independent on Sunday, 16 May 2004) ??fascinating book..? (Professional Manager, September 04)