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. Ed(S): Rigaud-Lacresse, Emmanuelle; Pini, Fabrizio Maria - New Luxury Management - 9783319417264 - V9783319417264
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New Luxury Management

€ 205.60
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Description for New Luxury Management Hardback. Editor(s): Rigaud-Lacresse, Emmanuelle; Pini, Fabrizio Maria. Series: Palgrave Advances in Luxury. Num Pages: 311 pages, 24 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJC; KJMV1; KJS; KJU. Category: (G) General (US: Trade). Dimension: 163 x 218 x 23. Weight in Grams: 570.

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, ... Read more

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Product Details

Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
311
Condition
New
Series
Palgrave Advances in Luxury
Number of Pages
311
Place of Publication
Cham, Switzerland
ISBN
9783319417264
SKU
V9783319417264
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Ed(S): Rigaud-Lacresse, Emmanuelle; Pini, Fabrizio Maria
Emmanuelle Rigaud-Lacresse is the co-Director of the International Master in Luxury Management at Neoma Business School, France, and an Associate researcher at i3-CRG École polytechnique, Université Paris-Saclay. Emmanuelle had previously worked for international luxury companies (such as Yves Saint Laurent, LVMH Group) - for over 15 years. Her research focuses on brand strategy and luxury brand management. ... Read more

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