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Organizational Rhetoric
Charles Conrad
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Description for Organizational Rhetoric
Hardback. * An introduction to the ways organizations use rhetoric - a key topic for the field of organizational communication. * Designed as part of the Polity Organizational Communication series to be adopted on courses in conjunction with broader texts. * Written by one of the most prominent scholars in the area. Series: Polity Key Themes in Organizational Communication. Num Pages: 208 pages, Illustrations. BIC Classification: JFC; KJU. Category: (P) Professional & Vocational. Dimension: 216 x 153 x 26. Weight in Grams: 500.
Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power.
Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power.
Organizational Rhetoricmines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to ... Read more
This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.
Show LessProduct Details
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
Series
Polity Key Themes in Organizational Communication
Number of Pages
208
Place of Publication
Oxford, United Kingdom
ISBN
9780745647166
SKU
V9780745647166
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-12
About Charles Conrad
Charles Conrad is Professor and Honors Scholar-Teacher at Texas A&M University.
Reviews for Organizational Rhetoric
"This book is smart, insightful, sometimes funny, sometimes alarming, and always engaging. Professor Conrad opens up space and offers useful guidelines for how to think more critically, carefully and responsibly about the rhetoric produced by and about organizations. The book is intellectually sophisticated yet accessible and Professor Conrad has chosen timely and compelling examples to help illustrate and clarify key ... Read more