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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
Donatella Padua
€ 121.55
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Description for Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
Hardcover. Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'. Num Pages: 258 pages, biography. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 20. Weight in Grams: 440.
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Product Details
Format
Hardback
Publication date
2012
Publisher
Palgrave Macmillan
Number of pages
264
Condition
New
Number of Pages
231
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230391246
SKU
V9780230391246
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Donatella Padua
DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education. ... Read more
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