When Business Meets Culture: Ideas and Experiences for Mutual Profit
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Description for When Business Meets Culture: Ideas and Experiences for Mutual Profit
Hardcover. The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer. Editor(s): Munoz-Seca, Beatriz; Riverola, Josep. Num Pages: 304 pages, biography. BIC Classification: AB; KJU. Category: (P) Professional & Vocational. Dimension: 227 x 146 x 24. Weight in Grams: 478.
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
Product Details
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
304
Condition
New
Number of Pages
290
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230280168
SKU
V9780230280168
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
BEATRIZ MUÑOZ-SECA, PhD from the University of Navarra and Ed.M. from Harvard University, USA. With more than 15 years experience in high-level positions, in national and international companies as well as in Public Administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 1990, where she is Full Professor of Production, Technology and Operations ... Read more
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