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Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press)
James Mathewson
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Description for Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press)
Paperback. .
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That's inside-out marketing. Today, customers hate it-and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that's outside-in. Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and ... Read more
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That's inside-out marketing. Today, customers hate it-and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that's outside-in. Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and ... Read more
Product Details
Publisher
IBM Press
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
208
Place of Publication
Armonk, United States
ISBN
9780133375565
SKU
V9780133375565
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About James Mathewson
James Mathewson is the Distinguished Technical Marketer for Search at IBM. There, he leads search marketing, content strategy, video marketing optimization, and marketing taxonomy innovation and develops tools to scale content marketing across the world's largest B2B enterprise. He is also lead author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content. Mike Moran, ... Read more
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