LOURDES CASANOVA specializes in international business with a focus on Latin America and multinationals from emerging markets. A Fulbright Scholar, Casanova has a Masters degree from the University of Southern California, USA and a PhD from the University of Barcelona, Spain. She has taught at INSEAD since 1989, was a visiting professor at the University of California at Berkeley from ... Read more1996 – 1999. She is a visiting Faculty at the University of Zurich a consultant of the Inter-American Development Bank and a member of the Global Agenda Council of the World Economic Forum. She has published numerous case studies and articles in research journals. Central in her research is the broader question of the future role of Latin America in the global economy: will become a key player or remain peripheral? Casanova has taught and directed executive programs at INSEAD since 1999 for senior managers from global multinationals. She has also been a consultant of multi-nationals operating in Latin America. Lourdes Casanova can be contacted at Lourdes.casanova@insead.edu Show Less