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Launching New Ventures: An Entrepreneurial Approach
Kathleen R. Allen
€ 327.46
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Description for Launching New Ventures: An Entrepreneurial Approach
Hardback. Provides entrepreneurs with the tools to launch a successful new business in a global marketplace. This title follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. Num Pages: 608 pages. BIC Classification: KJH; KJVS. Category: (G) General (US: Trade). Dimension: 242 x 196 x 29. Weight in Grams: 1098.
LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture ... Read more
LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture ... Read more
Product Details
Publisher
Cengage Learning, Inc
Format
Hardback
Publication date
2015
Condition
New
Weight
1097g
Number of Pages
608
Place of Publication
Florence, United States
ISBN
9781305102507
SKU
V9781305102507
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Kathleen R. Allen
Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books ... Read more
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