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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
Peter Montoya
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Description for The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
Paperback. The international bestseller--now updatedfor an even bigger, brand-savvy market Num Pages: 288 pages, black & white illustrations. BIC Classification: KJVS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 17. Weight in Grams: 352.
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves. -Robert ... Read more
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves. -Robert ... Read more
Product Details
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Paperback
Publication date
2008
Condition
New
Number of Pages
288
Place of Publication
, United States
ISBN
9780071597500
SKU
V9780071597500
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Peter Montoya
Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding. Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
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