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Thunderbird on Global Business Strategy
The American Graduate School Of International Management The Faculty Of Thunderbird
€ 65.40
€ 55.72
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Description for Thunderbird on Global Business Strategy
Hardcover. THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Editor(s): Grosse, Robert E. Num Pages: 362 pages, Illustrations. BIC Classification: KJC; KJK; KJVG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 30. Weight in Grams: 730.
THUNDERBIRD on Global Business Strategy
No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Only a decade ago, that might have seemed like an idle threat. But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets anywhere in the world with a keystroke not to mention the precipitous toppling of political ... Read more
THUNDERBIRD on Global Business Strategy
No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Only a decade ago, that might have seemed like an idle threat. But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets anywhere in the world with a keystroke not to mention the precipitous toppling of political ... Read more
Product Details
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Number of pages
362
Condition
New
Number of Pages
384
Place of Publication
New York, United States
ISBN
9780471326069
SKU
V9780471326069
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About The American Graduate School Of International Management The Faculty Of Thunderbird
ROBERT E. GROSSE, PhD, is a professor of international business and Director of Research at Thunderbird. He has been a consultant to many top international companies, including IBM, American Express, and YPF, the Argentine national oil company. Professor Grosse is the author of more than a dozen books.
Reviews for Thunderbird on Global Business Strategy
"The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation." ( Strategy, November 2000)