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Oxford Handbook Of Pricing Management
. Ed(S): Ozer, Ozalp; Phillips, Robert
€ 270.16
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Description for Oxford Handbook Of Pricing Management
Hardback. A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management. Editor(s): Ozer, Ozalp; Phillips, Robert. Series: Oxford Handbooks. Num Pages: 976 pages, 111 Figures, 47 Tables. BIC Classification: KCB; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 247 x 177 x 58. Weight in Grams: 1830.
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles ... Read more
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles ... Read more
Product Details
Format
Hardback
Publication date
2012
Publisher
Oxford University Press United Kingdom
Number of pages
976
Condition
New
Series
Oxford Handbooks
Number of Pages
978
Place of Publication
Oxford, United Kingdom
ISBN
9780199543175
SKU
V9780199543175
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-20
About . Ed(S): Ozer, Ozalp; Phillips, Robert
Özalp Özer has been a faculty member at Columbia University and Stanford University. His areas of specialization include demand and supply chain management, global production and distribution system design, contract and incentive design, capacity and inventory planning, and pricing management. His articles on these topics have appeared in leading academic journals such as Management Science, and Operations Research. National Science ... Read more
Reviews for Oxford Handbook Of Pricing Management
This wide ranging book provides many important lessons on effective pricing. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. It then lays out the analytics underlying effective pricing, examining methodologies such as game theory and behavioral decision, and strategies and techniques, such as auctions, markdowns, and promotions. This book is ... Read more