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Payback
Andrew, James P; Sirkin, Harold L
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Description for Payback
Hardcover.
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How ... Read more
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How ... Read more
Product Details
Format
Hardback
Publication date
2007
Publisher
Harvard Business School Publishing United States
Number of pages
256
Condition
New
Number of Pages
228
Place of Publication
, United States
ISBN
9781422103135
SKU
V9781422103135
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Andrew, James P; Sirkin, Harold L
James P. Andrew is a senior vice president and director of The Boston Consulting Group (BCG), leads BCG's innovation practice, and helps companies worldwide to improve the return on their investments in innovation. Harold L. Sirkin is senior vice president and director at BCG and leader of the firm's Global Operations practice. He consults with companies in many business sectors ... Read more
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