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People Planet Profit: How to Embrace Sustainability for Innovation and Business Growth
Peter Fisk
€ 40.99
€ 36.70
FREE Delivery in Ireland
Description for People Planet Profit: How to Embrace Sustainability for Innovation and Business Growth
Hardback. A practical guide to business opportunity, operational improvement and competitive advantage. It addresses business growth in the context of social and environmental concerns. It looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJG. Category: (P) Professional & Vocational. Dimension: 242 x 165 x 19. Weight in Grams: 528.
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of ... Read more
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Hardback
Publication date
2010
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780749454111
SKU
V9780749454111
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Peter Fisk
Peter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the ... Read more
Reviews for People Planet Profit: How to Embrace Sustainability for Innovation and Business Growth
"This timely book forces you to reject many of the business conventions that created pass success. It encourages you to take new perspectives, find new solutions and consider new measures of performance."
Quality World
"People, Planet, Profit is topical and clever, striking the balance between information and readability and the practical resource it sets out to be. Thank ... Read more
Quality World
"People, Planet, Profit is topical and clever, striking the balance between information and readability and the practical resource it sets out to be. Thank ... Read more