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Persuasion Equation: The Subtle Science of Getting Your Way
Mark Rodgers
€ 18.99
€ 18.37
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Description for Persuasion Equation: The Subtle Science of Getting Your Way
Paperback. How do you get people to see things your way? This book reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. It helps you to discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and more. Num Pages: 240 pages, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 25. Weight in Grams: 384.
How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say “yes” and learn how to:
- Radiate an aura of expertise
- Win trust and leverage credibility
- Build a business case that appeals to both heart and mind
- Adapt for ... Read more
- Use language strategically
- Perfect the five-step persuasion process
- Generate group buy-in
- Master organizational politics
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
Show LessProduct Details
Format
Paperback
Publication date
2015
Publisher
AMACOM
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9780814434178
SKU
V9780814434178
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mark Rodgers
MARK RODGERS is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year. He pens the Persuasion Matters blog and is the author of Accelerate the Sale.
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