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Simon Anholt - Places: Identity, Image and Reputation - 9780230239777 - V9780230239777
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Places: Identity, Image and Reputation

€ 94.61
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Description for Places: Identity, Image and Reputation Hardback. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. Num Pages: 177 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 17. Weight in Grams: 424.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Product Details

Publisher
Palgrave Macmillan
Number of pages
184
Format
Hardback
Publication date
2009
Condition
New
Weight
424g
Number of Pages
168
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230239777
SKU
V9780230239777
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Simon Anholt
SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. ... Read more

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