Whether you re just starting out and want to test the viability of your business, or you re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. Num Pages: 264 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 16. Weight in Grams: 352.

Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you’ll find:

• Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.
• Finding the right space for you.
• Negotiating with the landlord and sorting out the legalities.
• Fixing up and fitting ... Read moreout your space on a budget.
• Pulling in the punters - advertising and marketing your pop-up.
• Managing a successful pop-up business day-to-day.
• Closing up shop efficiently.
• Lots of case studies, checklists, tips and hints from experienced pop-up people!