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Precision Marketing
Jeff Zabin
€ 35.99
€ 28.56
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Description for Precision Marketing
Hardcover. Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology, brand disloyalty and customer scarcity. Num Pages: 272 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 162 x 23. Weight in Grams: 582.
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging ... Read more
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471467618
SKU
V9780471467618
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jeff Zabin
JEFF ZABIN is Director of Marketing in the Global Marketing Solutions group at Fair Isaac, the leading provider of customer analytics and decision technology. He is the coauthor of The Seven Steps to Nirvana. GRESH BREBACH is President of the Brebach Group, specializing in marketing services. Previously, he served as a Director at McKinsey & Co. and a Managing ... Read more
Reviews for Precision Marketing
“…a reliable pointer in the way marketing is developing…” (Financial Times, 31 March 2004)