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Alan Tapp - Principles of Direct, Database and Digital Marketing - 9780273756507 - V9780273756507
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Principles of Direct, Database and Digital Marketing

€ 93.57
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Description for Principles of Direct, Database and Digital Marketing Paperback. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950.

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?

 

Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across ... Read more

 

 The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

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Product Details

Publisher
Pearson Education Limited United Kingdom
Number of pages
576
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
576
Place of Publication
Harlow, United Kingdom
ISBN
9780273756507
SKU
V9780273756507
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-50

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