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25%OFFBrian Lawley - Product Management For Dummies - 9781119264026 - V9781119264026
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Product Management For Dummies

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Description for Product Management For Dummies Paperback. Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. Num Pages: 384 pages. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 19. Weight in Grams: 502.
Your one-stop guide to becoming a product management prodigy

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is—and isn't—to exploring the rising importance of product management in ... Read more

  • Create a winning strategy for your product
  • Gather and analyze customer and market feedback
  • Prioritize and convey requirements to engineering teams effectively
  • Maximize revenues and profitability

Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

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Product Details

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
384
Place of Publication
, United States
ISBN
9781119264026
SKU
V9781119264026
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4

About Brian Lawley
Brian Lawley is the CEO and founder of the 280 Group, the world's leading product management consulting and training firm. Pamela Schure is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies.

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