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Product Variety Management
Christopher S. . Ed(S): Teck-Hua Ho; Tang
€ 199.00
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Description for Product Variety Management
Hardback. Examines the interrelated problems between the marketing and production functions in industry. This book addresses questions such as: Why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? And how should product variety be measured? Editor(s): Teck-Hua Ho; Tang, Christopher S. Series: International Series in Operations Research & Management Science. Num Pages: 233 pages, biography. BIC Classification: KJMV6; KJT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 542.
Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its ... Read more
Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
233
Condition
New
Series
International Series in Operations Research & Management Science
Number of Pages
233
Place of Publication
Dordrecht, Netherlands
ISBN
9780792382263
SKU
V9780792382263
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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