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Project Marketing
Bernard Cova
€ 69.59
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Description for Project Marketing
Paperback. Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing. Num Pages: 236 pages, Ill. BIC Classification: KJMP; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 169 x 15. Weight in Grams: 422.
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
236
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780471486640
SKU
V9780471486640
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bernard Cova
BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris. PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST. ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.
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