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Promoting Your School: Going Beyond PR
Carolyn Warner
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Description for Promoting Your School: Going Beyond PR
Paperback. Administrators will find that this updated edition of the bestseller is packed with techniques for projecting a positive school image and strengthening the four-way partnership between schools, parents, community, and the private sector. Editor(s): Warner, Carolyn. Num Pages: 264 pages, black & white illustrations. BIC Classification: JNK; KJSP. Category: (P) Professional & Vocational. Dimension: 277 x 217 x 18. Weight in Grams: 742.
"Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples."
—Anne Roede Giddings, Assistant Superintendent
Ansona Public Schools, CT
"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner′s handbook that any educator can learn from and immediately put into use."
—Bruce Deterding, Principal
Wichita Heights High School, Wichita, KS
Project a positive school image in your community through effective communication!
Novice and experienced school leaders will find this updated edition of a bestseller ... Read morepacked with techniques for delivering a school′s message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector.
Based on examples from successful schools, this comprehensive guide provides strategies, insights, and practical tools for successfully communicating school goals, successes, challenges, and educational priorities. The third edition offers updated strategies within each chapter and new chapters on using technology and gaining support for public schools. Readers will find:
- Information on media relations, crisis management, team building, and parent involvement
- Coverage of school and community resources to build a support base of human, material, and financial capital
- Forms, sample documents, handouts, and checklists for developing a customized school communications program
Promoting Your School serves as an ideal coach on how to be an articulate advocate for your own school and develop a supportive constituency to help advance school goals.
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Product Details
Publisher
SAGE Publications Inc United States
Place of Publication
Thousand Oaks, United States
Shipping Time
Usually ships in 4 to 8 working days
About Carolyn Warner
Carolyn Warner has gained national stature as one of America′s most articulate educational and public policy leaders. A product of pioneering Oklahoma stock, her father was an Oklahoma State Senator, teacher, and newspaper publisher in whose honor the first public school in Oklahoma′s Indian Territory was named. Her mother, also a teacher, served as a school principal in both Oklahoma ... Read moreand California. With six children in the public schools, Carolyn Warner became an active parent volunteer and PTA member, and she began her public service career with election to the Phoenix Union High School District Board of Trustees. In 1974, following a business career as VP and general manager of a family-owned interior/business design firm, public service became a full-time commitment when she was elected Arizona State Superintendent of Public Instruction, the first non-educator ever elected to this post. She was reelected to two additional four-year terms. During her tenure, Warner became nationally known for her advocacy of educational accountability (both academic and fiscal); citizen participation in educational decision making; the integration of career and technical education and basic academic skills; and an unparalleled partnership with school administrators, teachers, and business leaders. Under her leadership, Arizona’s Basic Skills and Employability Skills initiatives became national models and were among the first educational materials to be printed in the Navajo language. In 1986, she was her party′s nominee for governor. Warner has received a number of Presidential appointments serving under both Republican and Democratic administrations, the White House Conference on Small Business, the National Skill Standards Board, the National Commission on the Public Service and the advisory panel in the financing of elementary and secondary education. As a respected public policy leader, Warner maintains an active role in political and educational initiatives and organizations on both the state and national scene. Drawing on her vast experience in government, business, education, and communications, she heads her own firm, Corporate Education Consulting, Inc., which offers consulting, speaking, seminar, and training services focusing on education, workforce/workplace issues, leadership, and public/private partnerships. Carolyn Warner is nationally known as a speaker of uncommon skills, giving over 30 keynote and seminar presentations per year. Her public speaking expertise is reflected in her bestseller, The Last Word: A Treasury of Women′s Quotes. She is also the author of Everybody′s House-The Schoolhouse, published by Corwin Press in 1997. Show Less
Reviews for Promoting Your School: Going Beyond PR
"A good base that can be used immediately. I would recommend it for university classes and to colleagues."
William A. Sommers, Senior Fellow "Warner says upfront her book is light on theory but heavy on practicality, which busy school leaders will welcome because their action-packed schedules allow little time to find successful strategies that can be adapted to their ... Read moreindividual schools."
The School Administrator, October 2010, Vol. 67(9) “Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.”
Anne Roede Giddings, Assistant Superintendent "The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner’s handbook that any educator can learn from and put immediately into use."
Bruce Deterding, Principal Show Less
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