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Quantitative Marketing and Marketing Management
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Description for Quantitative Marketing and Marketing Management
Hardcover. Editor(s): Diamantopoulos, Adamantios; Fritz, Wolfgang; Hildebrandt, Lutz. Num Pages: 627 pages, 100 black & white tables, biography. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 245 x 178 x 39. Weight in Grams: 1202.
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of ... Read more
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of ... Read more
Product Details
Format
Hardback
Publication date
2012
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
630
Condition
New
Number of Pages
627
Place of Publication
Wiesbaden, Germany
ISBN
9783834930606
SKU
V9783834930606
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Professor DDr. Adamantios Diamantopoulos, Holder of the Chair of International Marketing, University of Vienna, Austria. Professor Dr. Wolfgang Fritz, Director of the Institute of Marketing, Technische Universität Braunschweig, Germany, and Honorary Professor, University of Vienna, Austria. Professor Dr. Lutz Hildebrandt, Director of the Institute of Marketing, Humboldt University of Berlin, Germany, and Honorary Professor, University of Vienna, Austria.
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