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Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
Martin Trapp
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Description for Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
Paperback. Num Pages: 201 pages, 28 black & white illustrations, 42 black & white tables, biography. BIC Classification: KJC; KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 274.
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Product Details
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Paperback
Publication date
2014
Condition
New
Weight
274g
Number of Pages
184
Place of Publication
, Germany
ISBN
9783658050931
SKU
V9783658050931
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Martin Trapp
Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.
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