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Remote Service Technology Perception and Its Impact on Customer-Provider Relationships
Stefanie Paluch
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Description for Remote Service Technology Perception and Its Impact on Customer-Provider Relationships
Paperback. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers holistic remote service experience and derives theoretical propositions that reflect main influence factors." Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 437 pages, 54 black & white illustrations, 19 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 632.
Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.
Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
437
Condition
New
Series
Applied Marketing Science/Angewandte Marketingforschung
Number of Pages
419
Place of Publication
Wiesbaden, Germany
ISBN
9783834931009
SKU
V9783834931009
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Stefanie Paluch
Dr. Stefanie Paluch received her doctorate at the Department of Marketing, TU Dortmund University under the guidance of Prof. Dr. Hartmut H. Holzmüller and Prof. Dr. Florian v. Wangenheim.
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