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Reorganize for Resilience: Putting Customers at the Center of Your Business
Gulati Ranjay
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Description for Reorganize for Resilience: Putting Customers at the Center of Your Business
hardcover.
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid "silos" they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former ... Read more
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid "silos" they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Harvard Business Review Press United States
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
, United States
ISBN
9781422117217
SKU
V9781422117217
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Gulati Ranjay
Ranjay Gulati is the Jaime and Josefina Chua Tiampo Professor of Business Administration at the Harvard Business School.
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