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Reputation Management
Gerry Griffin
€ 13.99
€ 12.57
FREE Delivery in Ireland
Description for Reputation Management
Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
Fast track route to mastering all aspects of reputation management
Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan
Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book ... Read more
Fast track route to mastering all aspects of reputation management
Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan
Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
122
Condition
New
Series
ExpressExec S.
Number of Pages
122
Place of Publication
Oxford, United Kingdom
ISBN
9781841122311
SKU
V9781841122311
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Gerry Griffin
Gerry Griffin is founder of the Business Communication Forum (BCF) - a training and development organisation dedicated to a whole range of business communication issues. He was formerly European Director of Training at PR agency Burson-Marsteller, and Director of Communication at London Business School. Author of The Power Game and .Con. Gerry Griffin appears frequently on national and international TV. ... Read more
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