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Reputation Management
Sabrina Helm (Ed.)
€ 65.76
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Description for Reputation Management
Hardcover. This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management. Editor(s): Helm, Sabrina; Liehr-Gobbers, Kerstin; Storck, Christopher. Series: Management for Professionals. Num Pages: 300 pages, biography. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 21. Weight in Grams: 572.
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and ... Read more
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and ... Read more
Product Details
Format
Hardback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
308
Condition
New
Series
Management for Professionals
Number of Pages
300
Place of Publication
Berlin, Germany
ISBN
9783642192654
SKU
V9783642192654
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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