Stock image for illustration purposes only - book cover, edition or condition may vary.
Research traditions in marketing
. Ed(S): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard
€ 264.77
FREE Delivery in Ireland
Description for Research traditions in marketing
Paperback. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSM; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 24. Weight in Grams: 712.
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial ... Read more
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial ... Read more
Product Details
Format
Paperback
Publication date
1994
Publisher
Springer Netherlands
Number of pages
442
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
442
Place of Publication
Dordrecht, Netherlands
ISBN
9789401046152
SKU
V9789401046152
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Research traditions in marketing