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Researching Customer Satisfaction and Loyalty
Paul Szwarc
€ 44.99
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Description for Researching Customer Satisfaction and Loyalty
paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. Organizations today invest heavily in programmes designed to retain customers as they recognize the importance of having loyal, committed customers to sustain and increase company profits. Researching Customer Satisfaction and Loyalty is a vital guide to this expanding area. It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. The breadth of detail is exhaustive and topics covered ... Read more
Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. Organizations today invest heavily in programmes designed to retain customers as they recognize the importance of having loyal, committed customers to sustain and increase company profits. Researching Customer Satisfaction and Loyalty is a vital guide to this expanding area. It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. The breadth of detail is exhaustive and topics covered ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
Kogan Page Ltd United Kingdom
Number of pages
272
Condition
New
Series
Market Research in Practice
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9780749443368
SKU
V9780749443368
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Paul Szwarc
Paul Szwarc is a director at Network Research and Marketing Ltd. He has 25 years' experience of consumer and business-to-business research, and has worked on both the client and supply side in the UK and Canada. An expert in the consumer financial sector, he has directed multi-country projects on customer loyalty and retention, new product/service development, and employee satisfaction in ... Read more
Reviews for Researching Customer Satisfaction and Loyalty
"Comprehensive and accessible guidance on all the practical tasks involved in creating and running projects." In-Store "Its greatest strength is that it preaches the virtues of being customer-centric. As the author rightly states, a dissatisfied customer represents a real cost to an organisation." www.mediaweek.co.uk "This guide to researching ... Read more