Business & management
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Business & management
Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 392
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119011552
- ISBN
- 9781119011552
Hardback
Condition: New
€ 60.01
€ 60.01
Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419325
- ISBN
- 9781784419325
Hardback
Condition: New
€ 145.19
€ 145.19
Paperback. Focuses on the essential uncertainty of participating in evolving events as they happen and considers the creative possibilities of such participation from a complexity perspective. Series: Complexity and Emergence in Organizations. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 18. Weight in Grams: 318.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2002
- Condition
- New
- SKU
- V9780415249140
- ISBN
- 9780415249140
Paperback
Condition: New
€ 72.09
€ 72.09
Paperback. Num Pages: 436 pages, black & white illustrations. BIC Classification: KJV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 25. Weight in Grams: 674.
- Publisher
- Transaction Publishers United States
- Number of pages
- 436
- Format
- Paperback
- Publication date
- 1991
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780887388873
- ISBN
- 9780887388873
Paperback
Condition: New
€ 58.30
€ 58.30
Paperback. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Num Pages: 344 pages, 21 illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 209 x 146 x 24. Weight in Grams: 368.
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised
- Condition
- New
- SKU
- V9780199782918
- ISBN
- 9780199782918
Paperback
Condition: New
€ 43.23
€ 43.23
Hardback. Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Series: Wiley and SAS Business Series. Num Pages: 304 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119286554
- ISBN
- 9781119286554
Hardback
Condition: New
€ 49.99€ 38.42
€ 49.99
€ 38.42
Paperback. A practical handbook on how to tell stories. Includes stories and creative exercises to inspire, inform and entertain. Num Pages: 207 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 218 x 140 x 18. Weight in Grams: 222.
- Publisher
- John Hunt Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781782799863
- ISBN
- 9781782799863
Paperback
Condition: New
€ 15.38
€ 15.38
Hardback. 'Shaping Social Enterprise' helps researchers, policymakers, practitioners, and international development actors better understand various institutional paths of social enterprise development and where institutional strengths and weaknesses may be located. Editor(s): Kerlin, Janelle A. Num Pages: 280 pages. BIC Classification: KJC; KJH. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781787142510
- ISBN
- 9781787142510
Hardback
Condition: New
€ 103.91
€ 103.91
Hardback. Num Pages: 304 pages. BIC Classification: KJM; KJU; KJW. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119321620
- ISBN
- 9781119321620
Hardback
Condition: New
€ 27.99€ 20.65
€ 27.99
€ 20.65
Paperback. Bold, practical strategies that will shatter the glass wall in the workplace, and boost any woman's career Num Pages: 272 pages. BIC Classification: JFSJ1; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 22. Weight in Grams: 302.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9781781256947
- ISBN
- 9781781256947
Paperback
Condition: New
€ 13.99€ 10.81
€ 13.99
€ 10.81
Paperback. .
- Publisher
- Cengage Learning EMEA
- Format
- Paperback
- Publication date
- 2014
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781408083154
- ISBN
- 9781408083154
Paperback
Condition: New
€ 88.37
€ 88.37
Paperback. Introduces a theory about success and human potential. This title shows how a positive mindset is the best predictor of motivation, engagement and performance in the workplace and in your personal life and offers five practical, actionable strategies for creating this mindset that can make us successful at work and at home. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJ; VSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 136 x 20. Weight in Grams: 294.
- Publisher
- Virgin Books
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780753541852
- ISBN
- 9780753541852
Paperback
Condition: New
€ 21.99€ 16.30
€ 21.99
€ 16.30
Paperback. Provides a new perspective on the true nature of reputational risk and damage to organizations and traces its root causes in individual and collective human behaviour. Num Pages: 336 pages, black & white illustrations. BIC Classification: GPQD; KJMD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 235 x 20. Weight in Grams: 520.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749477363
- ISBN
- 9780749477363
Paperback
Condition: New
€ 45.99€ 41.41
€ 45.99
€ 41.41
Paperback. .
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 180
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781422196014
- ISBN
- 9781422196014
Paperback
Condition: New
€ 18.99€ 18.29
€ 18.99
€ 18.29
Hardback. Who needs investors?
More than two generations ago, the venture capital community - VCs, business angels, incubators and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. Num Pages: 304 pages. BIC Classification: KFFH; KJMV1. Category: (P) Professional & Vocational. Dimension: 236 x 147 x 26. Weight in Grams: 508.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118878859
- ISBN
- 9781118878859
Hardback
Condition: New
€ 30.99€ 22.56
€ 30.99
€ 22.56
Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781857885767
- ISBN
- 9781857885767
Paperback
Condition: New
€ 19.99€ 14.87
€ 19.99
€ 14.87
Paperback. What is our role in creating healthy organizations and a healthy world? This book fosters a unique dialogue on the interconnections between leadership, sustainability, the long-term viability of the planet, and organizational development. Together, these areas of research and action can contribute to creating a healthy society. Series: Building Leadership Bridges. Num Pages: 360 pages. BIC Classification: KJG; KJMB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 232 x 25. Weight in Grams: 526.
- Publisher
- Emerald Publishing Limited
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781786351463
- ISBN
- 9781786351463
Paperback
Condition: New
€ 46.41
€ 46.41
Hardback. The Maker Movement is where all the next great inventions and innovations are happening - and you can play a part in it. This title explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune - and even drive positive societal change - with nothing more than their own creativity and some hard work. Num Pages: 256 pages. BIC Classification: KCF; KJH; KJV; KJVS. Category: (G) General (US: Trade). Dimension: 232 x 162 x 21. Weight in Grams: 440.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071821124
- ISBN
- 9780071821124
Hardback
Condition: New
€ 37.99€ 32.65
€ 37.99
€ 32.65
Hardback. A how-to guide to small business anti-fraud protection and internal control
Internal Control/Anti-Fraud Program Design for the Small Business is a practical guide to protection for businesses NOT subject to the Sarbanes-Oxley Act. Series: Wiley Corporate F&A. Num Pages: 224 pages, illustrations. BIC Classification: 1KBB; KJM; KJVS; LNFN. Category: (P) Professional & Vocational. Dimension: 166 x 237 x 23. Weight in Grams: 408.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119065074
- ISBN
- 9781119065074
Hardback
Condition: New
€ 65.05
€ 65.05
Paperback. The author wanted his own house. The problem was he didn't have a job and he didn't have any money. Thinking back to his childhood he remembered the game he loved to play - Bigger and Better. It was a way of trading your old stuff to get bigger and better stuff. This got him thinking. Num Pages: 320 pages, Illustrations. BIC Classification: KJE; WTL. Category: (G) General (US: Trade). Dimension: 199 x 126 x 20. Weight in Grams: 226.
- Publisher
- Ebury Press
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780091914530
- ISBN
- 9780091914530
Paperback
Condition: New
€ 17.99€ 13.29
€ 17.99
€ 13.29
Paperback. Part of "Smart Strategies Series", this title confronts the challenges of being in business in the millennium. It provides an approach to the process of business development needed to capitalise on success. Num Pages: 240 pages. BIC Classification: KJMD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 154 x 15. Weight in Grams: 340.
- Condition
- Used, Like New
- Publisher
- Thomson Learning
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2000
- Edition
- New
- SKU
- KT00000374
- ISBN
- 9781861527653
Paperback
Condition: Used, Like New
€ 59.54
€ 59.54
Paperback. Management: A Concise Introduction has been written with the student in mind - short chapters, easy identification of the key points and revision-friendly sections. Backed by robust academic theory with plenty of pedagogical features, it has an engaging style and is, all in all, everything a student needs to understand the subject and pass the exam Num Pages: 464 pages, 20 black & white line drawings, 10 black & white tables. BIC Classification: KJ. Category: (U) Tertiary Education (US: College). Dimension: 235 x 174 x 18. Weight in Grams: 774.
- Publisher
- Bloomsbury Publishing PLC
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780230285354
- ISBN
- 9780230285354
Paperback
Condition: New
€ 51.58€ 47.91
€ 51.58
€ 47.91
Hardcover.
A smart, small book for any manager s pocket.
In every manager s career there are moments where decisions need to be made in order to achieve success and this smart, nicely packaged little book can be there to help each time. Num Pages: 238 pages, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 186 x 118 x 23. Weight in Grams: 294.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118744239
- ISBN
- 9781118744239
Hardback
Condition: New
€ 24.99€ 18.18
€ 24.99
€ 18.18
Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJMV. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 19. Weight in Grams: 876.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118968055
- ISBN
- 9781118968055
Paperback
Condition: New
€ 36.99€ 26.79
€ 36.99
€ 26.79