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Retail Brand Equity and Loyalty
Julia Katharina Weindel
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Description for Retail Brand Equity and Loyalty
Paperback. Series: Handel und Internationales Marketing / Retailing and International Marketing. Num Pages: 217 pages, 16 black & white illustrations, biography. BIC Classification: JFFT; KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 293.
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents ... Read more
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
217
Condition
New
Series
Handel und Internationales Marketing / Retailing and International Marketing
Number of Pages
195
Place of Publication
, Germany
ISBN
9783658150365
SKU
V9783658150365
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Julia Katharina Weindel
Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.
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