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Reverse Psychology Marketing
Sinha, Indrajit; Foscht, Thomas
€ 62.36
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Description for Reverse Psychology Marketing
Hardback. Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing. Num Pages: 212 pages, 5 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 165 x 17. Weight in Grams: 484.
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Number of pages
212
Condition
New
Number of Pages
198
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230507548
SKU
V9780230507548
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Sinha, Indrajit; Foscht, Thomas
INDRAJIT 'JAY' SINHA is the Washburn Research Fellow and Associate Professor of Marketing at the Fox School of Business and Management at Temple University, Philadelphia. He has also worked as a management consultant and his articles on branding strategy and luxury products have appeared in several leading marketing and strategy journals including the Harvard Business Review. THOMAS FOSCHT ... Read more
Reviews for Reverse Psychology Marketing
In keeping with the spirit of this book, the authors have not sought outside endorsements.