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Data Driven Marketing For Dummies
David Semmelroth
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Description for Data Driven Marketing For Dummies
Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
Embrace data and use it to sell and market your products
Embrace data and use it to sell and market your products
Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.
- Identifying the common characteristics of customers who buy the ... Read more
- Tips on using data to predict customer purchasing behavior based on past performance
- Using customer data and marketing analytics to predict when customers will purchase certain items
- Information on how data collected can help with merchandise planning
- Breaking down customers into segments for easier market targeting
- Building a 360 degree view of a customer base
Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
Show LessProduct Details
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Number of pages
312
Condition
New
Number of Pages
320
Place of Publication
, United States
ISBN
9781118615843
SKU
V9781118615843
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About David Semmelroth
David Semmelroth has two decades of experience translating customer data into actionable insights across the financial services, travel, and entertainment industries. David has consulted for Cedar Fair, Wachovia, National City, and TD Bank.
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