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Luxury Fashion Branding: Trends, Tactics, Techniques
U. Okonkwo
€ 102.76
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Description for Luxury Fashion Branding: Trends, Tactics, Techniques
Hardback. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 28. Weight in Grams: 910.
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Product Details
Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan
Number of pages
352
Condition
New
Number of Pages
352
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230521674
SKU
V9780230521674
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About U. Okonkwo
Uché Okonkwo is one of the pioneer business strategy consultants in the luxury industry. Based in Paris, she is the Executive Director& Founder of Luxe Corp. (www.luxe-corp.com), the leading strategy& management consultancy company specialized in the luxury industry and its affiliated sectors. Based at Paris' famed Place Vendôme, Luxe Corp currently advises and collaborates with major international luxury brands including ... Read more
Reviews for Luxury Fashion Branding: Trends, Tactics, Techniques
'Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry.' -Mark Dunhill, CEO, Fabergé 'A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people.' -James Ogilvy, Publisher, Luxury Briefing, London ... Read more