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Adland: A Global History of Advertising
Mark Tungate
€ 40.99
€ 36.59
FREE Delivery in Ireland
Description for Adland: A Global History of Advertising
Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad ... Read more
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
272
Format
Paperback
Publication date
2013
Condition
New
Weight
455g
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9780749464318
SKU
V9780749464318
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mark Tungate
Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing ... Read more
Reviews for Adland: A Global History of Advertising
"Immensely readable."
Sir Martin Sorrell, CEO, WPP
"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising."
Sir Alan Parker
"A great story: full of character, fun and life."
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
"The story of the best advertising, told with the accuracy of the ... Read more
Sir Martin Sorrell, CEO, WPP
"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising."
Sir Alan Parker
"A great story: full of character, fun and life."
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
"The story of the best advertising, told with the accuracy of the ... Read more