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Advances in Advertising Research
Shintaro . Ed(S): Okazaki
€ 130.31
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Description for Advances in Advertising Research
Paperback. Editor(s): Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 490 pages, 44 black & white illustrations, 55 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 838.
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
490
Condition
New
Series
European Advertising Academy
Number of Pages
490
Place of Publication
Wiesbaden, Germany
ISBN
9783834931344
SKU
V9783834931344
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Shintaro . Ed(S): Okazaki
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
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