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Advertising Transformed: The New Rules for the Digital Age
Fons Van Dyck
€ 36.99
€ 33.35
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Description for Advertising Transformed: The New Rules for the Digital Age
Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on ... Read more
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Condition
New
Weight
288g
Number of Pages
200
Place of Publication
London, United Kingdom
ISBN
9780749471484
SKU
V9780749471484
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Fons Van Dyck
Fons Van Dyck is a recognized expert and strategic advisor in the field of brand positioning and communication strategies for both consumer and corporate brands and is the founder of Think BBDO, a division of the international communications group BBDO located in Brussels, specializing in brand consultancy. He teaches Strategic Brand Management and Marketing Communications Management at the Free University ... Read more
Reviews for Advertising Transformed: The New Rules for the Digital Age
"In today's fragmented environment, building brand awareness is more important than ever to win a share of the hearts and wallets of fickle consumers. Communication guru Fons van Dyck cracks the codes of effective ad campaigns, combining conventional wisdom, new research insights and current best-practice illustrations."
Joeri Van den Bergh, author, How Cool Brands Stay Hot and Founder, InSites ... Read more
Joeri Van den Bergh, author, How Cool Brands Stay Hot and Founder, InSites ... Read more