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Description for Advertising Worldwide
Hardback. Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses many questions on advertising abroad, and provides information on advertising conditions in Australia, Mexico, Europe, Japan, USA and other countries. Num Pages: 294 pages, 83 black & white tables, biography. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 19. Weight in Grams: 609.
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
... Read more
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
... Read more
Product Details
Format
Hardback
Publication date
2000
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
294
Condition
New
Number of Pages
294
Place of Publication
Berlin, Germany
ISBN
9783540677130
SKU
V9783540677130
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Advertising Worldwide
"Fur alle Werber, Agenturen und Studenten ein absolutes Must ist dieser Reader mit Beitragen zum Zustand sowie den unterschiedlichen kulturellen und juristischen Bedingungen fur die Werbung weltweit! Deshalb hat Ingomar Kloss, der an der Fachhochschule Stralsund Marketing und internationale Werbung lehrt, sein Buch Advertising Worldwide wohlweislich auf Englisch geschrieben (ein gut verstandliches Englisch!). ... Das Buch ist erfreulich ubersichtlich aufgebaut ... Read more