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Basic Marketing Research with Excel: Using Microsoft Excel Data Analysis
Burns, Alvin C.; Bush, Ronald F.
€ 310.30
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Description for Basic Marketing Research with Excel: Using Microsoft Excel Data Analysis
paperback. For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. Num Pages: 416 pages, Illustrations. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 240 x 194 x 13. Weight in Grams: 816.
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / ... Read more
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
Show LessProduct Details
Format
Paperback
Publication date
2011
Publisher
Pearson United States
Number of pages
416
Condition
New
Number of Pages
416
Place of Publication
, United States
ISBN
9780135078228
SKU
V9780135078228
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
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