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Brand Admiration: Building A Business People Love
C. Whan Park
€ 30.99
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Description for Brand Admiration: Building A Business People Love
Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities ... Read more
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Condition
New
Weight
477g
Number of Pages
288
Place of Publication
New York, United States
ISBN
9781119308065
SKU
V9781119308065
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About C. Whan Park
Dr. C. Whan Park is the Robert E. Brooker Professor of Marketing, and director of the Global Branding Center at USC Marshall School of Business, Los Angeles, CA. Dr. Deborah J. MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC Marshall School of Business. ... Read more
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