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Brand Aesthetics
Gérald Mazzalovo
€ 127.64
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Description for Brand Aesthetics
Hardcover. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Num Pages: 246 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 19. Weight in Grams: 420.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Product Details
Format
Hardback
Publication date
2012
Publisher
Palgrave Macmillan
Number of pages
248
Condition
New
Number of Pages
230
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230336735
SKU
V9780230336735
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Gérald Mazzalovo
GÉRALD MAZZALOVO is Managing Partner at Aravis S.A., a private equity firm active in luxury brands. He is also Visiting Professor at Instituto de Empresa (Madrid), Université Paris-Dauphine and Université Lumière in Lyon. A former consultant at Arthur Andersen, he has held the position of President or CEO at luxury brand companies such as Ferragamo, Loewe, Bally and Clergerie, and ... Read more
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