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Brand Success: How the World´s Top 100 Brands Thrive and Survive
Matt Haig
€ 33.99
€ 29.11
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Description for Brand Success: How the World´s Top 100 Brands Thrive and Survive
Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, ... Read more
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, ... Read more
Product Details
Publisher
Kogan Page Ltd
Number of pages
304
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
304
Place of Publication
London, United Kingdom
ISBN
9780749462871
SKU
V9780749462871
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Matt Haig
Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
Reviews for Brand Success: How the World´s Top 100 Brands Thrive and Survive
Ideal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week Valuable as a way to get a wide-ranging understanding of the why and what of the best of the best. - Brandchannel.com [E]ntertaining, higly readable. - Chicago Sun Times .. ... Read more