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Branding and Advertising
Hansen F
€ 36.99
€ 26.81
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Description for Branding and Advertising
Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
Product Details
Format
Paperback
Publication date
2003
Publisher
Copenhagen Business School Press
Number of pages
473
Condition
New
Number of Pages
473
Place of Publication
Frederksberg, Denmark
ISBN
9788763001182
SKU
V9788763001182
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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