Brilliant insight into how to reality-check your own organisation and vision. There is courage in these pages - challenging and well-used terms and methodologies, but addressed in a helpful and practical way. A book to share.
Eda Colbert, Head of Brand and Marketing, British Council While I was reading this book, I was interrupting everyone I know I share ideas and quotes. If you are looking for an engaging, readable text that moves at the same speed as the digital world it describes, buy this book.
Kelly Barner, Managing Editor, Buyers Meeting Point A great starter pack for anyone who wants to be serious about diving into the digital age and driving change.
Thierry Campet, Global Head of Marketing and Communications, UBS Wealth Management A very well researched and written book that is an essential aid to help you navigate through the potentially vexatious digital world.
Nick Hughes, Director of Marketing and Communications, SEGRO plc A genuinely inspiring, thought-provoking and motivational read wherever you are in your organisation and at whatever stage of your digital maturity.
Neil Costello, Head of Marketing, Atom Bank Finally, digital has been distilled and debunked! A no-nonsense, actionable guide to digital capability building, regardless of where you are on the journey.
Cesar Lastra, Founding Director, Bash and Build The breakneck speed of today's digital environment is challenging for all marketers to keep up with. This book will help marketers from start-ups to large businesses take a firmer grip of this digital environment, and better use its capabilities to deliver greater levels of traffic, revenue and profit.
Simon Daggett, Global Head of Marketing, DHL Global Forwarding