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. Ed(S): Moller, Kristian K.; Wilson, David T. - Business Marketing - 9780792395041 - V9780792395041
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Business Marketing

€ 342.13
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Description for Business Marketing Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi­ in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction­ oriented, market mechanism-based description of marketing and purchas­ ing, we are moving into domestic and international buyer-seller relation­ ships. In academic terms, we are experiencing a broadening of the para­ digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera­ tion, and coalitions between participant firms. The forces of ... Read more

Product Details

Format
Hardback
Publication date
1995
Publisher
Kluwer Academic Publishers United States
Number of pages
635
Condition
New
Number of Pages
635
Place of Publication
Dordrecht, Netherlands
ISBN
9780792395041
SKU
V9780792395041
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

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