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Sales & marketing
Results 2221 - 2240 of 3939
Sales & marketing
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 42.99€ 33.72
€ 42.99
€ 33.72
Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren
Huber, Frank; Regier, Stefanie; Rinino, Maxim...
Paperback / so. Num Pages: 108 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 196.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 108
- Condition
- New
- SKU
- V9783834912268
- ISBN
- 9783834912268
Paperback
Condition: New
€ 76.31
€ 76.31
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 7. Weight in Grams: 209.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783658056650
- ISBN
- 9783658056650
Paperback
Condition: New
€ 44.83
€ 44.83
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834908889
- ISBN
- 9783834908889
Paperback
Condition: New
€ 83.55
€ 83.55
Erfolgsfaktoren des Sportsponsorings bei Groereignissen
Huber, Frank; Matthes, Isabel; Dreckmeier, La...
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834908896
- ISBN
- 9783834908896
Paperback
Condition: New
€ 87.97
€ 87.97
Paperback. Num Pages: 194 pages, biography. BIC Classification: KJMV6; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 194
- Condition
- New
- SKU
- V9781475784077
- ISBN
- 9781475784077
Paperback
Condition: New
€ 126.82
€ 126.82
Paperback / so. Series: Interaktives Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658013554
- ISBN
- 9783658013554
Paperback
Condition: New
€ 88.71
€ 88.71
Paperback. A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business. Num Pages: 288 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 191 x 26. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471527091
- ISBN
- 9780471527091
Paperback
Condition: New
€ 50.44€ 43.78
€ 50.44
€ 43.78
The Relationship Marketer. Rethinking Strategic Relationship Marketing...
Hougaard, Soren; Bjerre, Mogens
Paperback. This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. Num Pages: 236 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2 Rev ed
- Number of pages
- 236
- Condition
- New
- SKU
- V9783642444203
- ISBN
- 9783642444203
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001893
- ISBN
- 9783835001893
Paperback
Condition: New
€ 106.66
€ 106.66
Paperback. Num Pages: 356 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 1983
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 356
- Condition
- New
- SKU
- V9783540128403
- ISBN
- 9783540128403
Paperback
Condition: New
€ 54.65
€ 54.65
Paperback / so. Series: Beschaffungspraxis. Num Pages: 135 pages, black & white illustrations, bibliography. BIC Classification: KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 7. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Gabler Verlag United States
- Number of pages
- 135
- Condition
- New
- SKU
- V9783409852746
- ISBN
- 9783409852746
Paperback
Condition: New
€ 55.07
€ 55.07
Hardback. Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success. Num Pages: 196 pages, 250 colour. BIC Classification: 1DBK; KJP; KJS; KJZ. Category: (G) General (US: Trade). Dimension: 290 x 250 x 25. Weight in Grams: 1452.
- Publisher
- Prestel
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9783791349466
- ISBN
- 9783791349466
Hardback
Condition: New
€ 57.50€ 54.55
€ 57.50
€ 54.55
Paperback / so. Editor(s): Meier, Horst. Num Pages: 372 pages, black & white illustrations, bibliography. BIC Classification: KJMP; KJS; TBC; TD; TGB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783642621727
- ISBN
- 9783642621727
Paperback
Condition: New
€ 117.55
€ 117.55
Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471718543
- ISBN
- 9780471718543
Paperback
Condition: New
€ 18.99€ 16.53
€ 18.99
€ 16.53
Paperback. Editor(s): Shaw, Susan A. Num Pages: 227 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349140916
- ISBN
- 9781349140916
Paperback
Condition: New
€ 193.11
€ 193.11
Hardback. This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Editor(s): Cheng, Hong. Series: Handbooks in Communication and Media. Num Pages: 656 pages, black & white illustrations, black & white tables, figures. BIC Classification: GP; KJSA. Category: (P) Professional & Vocational. Dimension: 183 x 254 x 36. Weight in Grams: 1146.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 656
- Condition
- New
- SKU
- V9781444332377
- ISBN
- 9781444332377
Hardback
Condition: New
€ 237.19
€ 237.19
Paperback. This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization's sales function. The authors introduce and apply a practical checklist-based scoring system. Series: Management for Professionals. Num Pages: 336 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 336
- Condition
- New
- SKU
- V9783642433757
- ISBN
- 9783642433757
Paperback
Condition: New
€ 83.94
€ 83.94
Hardcover. This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization's sales function. The authors introduce and apply a practical checklist-based scoring system. Series: Management for Professionals. Num Pages: 316 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 165 x 24. Weight in Grams: 630.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 370
- Condition
- New
- SKU
- V9783642291685
- ISBN
- 9783642291685
Hardback
Condition: New
€ 118.11
€ 118.11
Paperback / so. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 246 x 171 x 18. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 252
- Condition
- New
- SKU
- V9783663015857
- ISBN
- 9783663015857
Paperback
Condition: New
€ 56.00
€ 56.00