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Sales & marketing
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Sales & marketing
Paperback. If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Num Pages: 294 pages. BIC Classification: JNKP; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 20. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9781475813616
- ISBN
- 9781475813616
Paperback
Condition: New
€ 52.49
€ 52.49
Microfilm. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 408.
- Publication date
- 1989
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 286
- Condition
- New
- SKU
- V9783790804430
- ISBN
- 9783790804430
Paperback
Condition: New
€ 72.70
€ 72.70
Digital Wine: How QR Codes Facilitate New Markets for Small Wine Indus...
Brabazon, Tara, Winter, Mick, Gandy, Bryn
Paperback. Series: SpringerBriefs in Business. Num Pages: 135 pages, 36 black & white illustrations, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 9. Weight in Grams: 238.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9789812870582
- ISBN
- 9789812870582
Paperback
Condition: New
€ 65.38
€ 65.38
Proceedings of the 1st Aagbs International Conference on Business Mana...
. Ed(S): Pyeman, Jaafar; Wan Rashid, Wan Edur...
Hardback. Editor(s): Pyeman, Jaafar; Wan Rashid, Wan Edura; Hanif, Azlina; Syed Mohamad, Syed Jamal Abdul Nasir; Tan, Peck Leong. Num Pages: 665 pages, 29 black & white illustrations, 31 colour illustrations, biography. BIC Classification: KFFD; KJH; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 37. Weight in Grams: 1160.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 665
- Condition
- New
- SKU
- V9789812874252
- ISBN
- 9789812874252
Hardback
Condition: New
€ 198.43
€ 198.43
Hardback. Editor(s): Zhang, Zhaoyong. Series: Springer Proceedings in Business and Economics. Num Pages: 359 pages, 6 black & white illustrations, 18 colour illustrations, biography. BIC Classification: 1FP; KCG; KCLT; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 701.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 359
- Condition
- New
- SKU
- V9789812874986
- ISBN
- 9789812874986
Hardback
Condition: New
€ 195.64
€ 195.64
hardcover. Smart Technologies for Smart Nations Editor(s): Mandal, Purnendu; Vong, John. Num Pages: 234 pages, biography. BIC Classification: KJMV2; KJSM; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Edition
- 1st ed. 2016
- Number of pages
- 234
- Condition
- New
- SKU
- V9789812875846
- ISBN
- 9789812875846
Hardback
Condition: New
€ 128.15
€ 128.15
Paperback. Series: SpringerBriefs in Finance. Num Pages: 101 pages, 23 black & white tables, biography. BIC Classification: KFF; KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 174.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 101
- Condition
- New
- SKU
- V9789812876935
- ISBN
- 9789812876935
Paperback
Condition: New
€ 75.29
€ 75.29
Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137502810
- ISBN
- 9781137502810
Hardback
Condition: New
€ 53.39€ 35.51
€ 53.39
€ 35.51
Business Project Management and Marketing: Mastering Business Markets:...
Michael Kleinaltenkamp (Ed.)
Hardcover. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar. Series: Springer Texts in Business and Economics. Num Pages: 490 pages, 141 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 490
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783662485064
- ISBN
- 9783662485064
Hardback
Condition: New
€ 118.65
€ 118.65
Paperback. Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors. Editor(s): Carney, William Wray; Lymer, Leah-Ann. Num Pages: 536 pages. BIC Classification: 1KBC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 153 x 35. Weight in Grams: 794.
- Publisher
- University of Alberta Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781772120448
- ISBN
- 9781772120448
Paperback
Condition: New
€ 60.52€ 47.83
€ 60.52
€ 47.83
Hardback. The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. Num Pages: 144 pages, 3 figures. BIC Classification: KJC; KJP; KJR; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 349.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137547354
- ISBN
- 9781137547354
Hardback
Condition: New
€ 66.28
€ 66.28
Hardback. Editor(s): Bruhn, Manfred; Esch, Franz-Rudolf; Langner, Tobias. Series: Springer Reference Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 42. Weight in Grams: 1086.
- Publisher
- Springer Gabler
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2., vollst. überarb. u. erw. Aufl. 2016
- Condition
- New
- SKU
- V9783658047054
- ISBN
- 9783658047054
Hardback
Condition: New
€ 264.75
€ 264.75
Hardback. Editor(s): Kim, Young-Chan. Series: The Palgrave Macmillan Asian Business Series. Num Pages: 291 pages, 7 black & white illustrations, biography. BIC Classification: 1FPC; 1H; KCLT; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 221 x 157 x 22. Weight in Grams: 520.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319470290
- ISBN
- 9783319470290
Hardback
Condition: New
€ 205.39
€ 205.39
Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
- Publisher
- The Mercier Press Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- 9781781174104
- ISBN
- 9781781174104
Paperback
Condition: New
€ 13.00€ 12.76
€ 13.00
€ 12.76
Paperback. Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements. Series: Asser International Sports Law Series. Num Pages: 516 pages, biography. BIC Classification: KJS; LNJS. Category: (P) Professional & Vocational. Dimension: 157 x 234 x 32. Weight in Grams: 794.
- Publisher
- T.M.C. Asser Press
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9789067048378
- ISBN
- 9789067048378
Paperback
Condition: New
€ 163.33
€ 163.33
Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415533584
- ISBN
- 9780415533584
Paperback
Condition: New
€ 64.31
€ 64.31
Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2013
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9780273768395
- ISBN
- 9780273768395
Paperback
Condition: New
€ 116.47
€ 116.47
Paperback. Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 173 x 20. Weight in Grams: 534.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- New and Revised Edition
- Condition
- New
- SKU
- V9780787963880
- ISBN
- 9780787963880
Paperback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Hardback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 485.
- Publisher
- Princeton University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780691633930
- ISBN
- 9780691633930
Hardback
Condition: New
€ 118.54
€ 118.54
Paperback. Num Pages: 242 pages, 33 black & white illustrations, biography. BIC Classification: KCM; KJG; KJSM; KJVS; KN. Category: (G) General (US: Trade). Dimension: 143 x 217 x 20. Weight in Grams: 338.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349480289
- ISBN
- 9781349480289
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780198736424
- ISBN
- 9780198736424
Paperback
Condition: New
€ 21.99€ 17.34
€ 21.99
€ 17.34
Paperback. Num Pages: 100 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 159 x 229 x 11. Weight in Grams: 230.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634850711
- ISBN
- 9781634850711
Paperback
Condition: New
€ 137.66€ 104.77
€ 137.66
€ 104.77
Hardback. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing, Editor(s): Jean, Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 235 x 28. Weight in Grams: 572.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781908969
- ISBN
- 9781781908969
Hardback
Condition: New
€ 157.48
€ 157.48
Paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM; WS. Category: (G) General (US: Trade). Dimension: 150 x 210 x 17. Weight in Grams: 332.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783834909244
- ISBN
- 9783834909244
Paperback
Condition: New
€ 83.55
€ 83.55